Death Wish Coffee

I love branding. Last year i took a brand strategy design class, and I really appreciated the thought process behind creating a brand. Learning everything about the brand is the easy part, because everything is out in the open for you to gather information. The hard part is creating a solution that stands out from the rest of the brand's competition.

Being an extreme coffee lover, I stumbled upon a coffee company called Death Wish Coffee. I was shocked by their brand, and instantly loved what they were doing. They took coffee to an extreme, and the way they branded themselves is extreme as well. They aren't messing around. Their name alone sets them apart from all other coffee brands. This is the most highly caffeinated premium dark roast organic coffee in the world. That statement alone makes me want to try this coffee, just to accept the challenge. 

Their design is rough and edgy. The colors and brand name represent the brand just the way they want it to. I think this is a perfect example of a brand taking a risk and standing a part from the competition. Their branding makes me want to purchase a bag just to try it out!